Case Study A

Marwa is engaged in a contract with 7ELEVEN Incorporation. 7ELEVEN is a Japanese-American international chain of convenience stores, headquartered in Dallas, Texas.

7ELEVEN is a retail convenience store that offers non-food and food items to customers. Customers can grab a quick cup of coffee before work or big gulp of cold drinks while out running errands. Aside from purchasing ready to eat foods and freshly baked bread and pastries, customers can pay credit card and utility bills, book travel arrangements, and buy small electronics like iPods.

Marwa got interested with this business idea when she visited Dubai and was impressed on the brilliant management idea that the organization is providing to its investors.

Q1

(A) Based on the given scenario, identify the classification and type of retail business Marwa signed in?

(0.75 Marks)

(B) Describe how this type of retail business operates. (1.75 Marks)