Question
Case Study: A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated
Case Study: A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainers plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called Generation Me. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is, until Noodle entered the market.
Question
Based on what you have read in the case, outline a SWOT analysis for Noodle with examples
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