Case Study: About the Client, Leisure Athletics The client is a Canadian-based company called Leisure Athletics. They sell sports equipment and clothing for middle-class adults who are interested in athletics and fitness on a recreational level (not professional athletes). Leisure Athletics have been in business for 40 years, only selling in one physical location, but would now like to move their business to selling exclusively online, eventually closing their physical store location. They are hiring you to design an ecommerce website that includes an exemplary user experience to help support both their customers' needs and their business goals. Stakeholders: Max Stone & Heather Stone, Co-Owners and siblings (second-generation owners, their parents began the business). Subject Matter Experts (SMEs): Paul Bainbridge, Store Manager; started as a cashier 15 years ago. Michelle Marsh, the Store Merchandiser; started 5 years ago. Website Requirements: Only selling and shipping merchandise within Canada in Canadian dollars. Easily add products to cart, go through the secure checkout process, and pay online by PayPal or Credit Card. Must have a fluid shopping experience that is equally enjoyable for all genders. Have an optional customer login, so that we can store their contact information and they can access their order information easily. Simple navigation and page structure. An opportunity for customers to sign-up for their newsletter, offering a discount. Keep a visual focus on the product. Biggest Competitor: Sport Chek Brand Colours: Blue, Orange, Black, White, Grey. Font: They would like you to decide on a font to use on their website that coordinates with their logo. The logo uses font Poppins (from Google Fonts). Brand Aesthetic: Clean, modern and fresh; casual and approachable. Deadline: Have a prototype completed in 15 weeks.

Questions:

1. List of project stakeholders and SMEs.
2. Identify Business Goals (using the case study information and typical goals for an 100% eCommerce business).
3. Identify Key User Goals (with User Needs Statements).
4. Two (2) User Personas.
5. Sitemap (make in Adobe XD)