CASE STUDY
 
Although Bounce Fitness is known in their local communities, it is seeking an extended presence and identity to promote the company’s unique approach and lifestyle vision to   an older audience. The organisation tendered for, and won, a health initiative to conduct a three-month pilot project involving older typical non-users to improve their fitness and lifestyle in each of the four (4) Bounce Fitness Centres.
The CEO and Board of Directors have asked you to manage the operational plan.  Once of Bounce Fitness objective is to increase revenue by 10% and one of the projects the CEO has decided to embrace is to encourage the over 50s to join the club.
Bounce Fitness’s target clients for this project are those over 50 years of age. Starting from the initial contact and assessment, these individuals will be looking for innovative but comfortable, effective, and convenient solutions for their needs. They may have already heard of Bounce Fitness but will be referred and encouraged by their health providers   and the staff of accommodation catering to a senior age group. Classes will cater for up to 30 and be held weekdays before work at 8.30 am.
He / she may have weight or health issues or concerns (diabetes, depression, restricted mobility) and have an interest in improving their fitness, but rarely commences until advised by their health provider of the necessity and benefits. The advertising will be managed by the Health Department and the Tender covers all costs but catering. There is no cost to clients so it is expected there will be a good uptake.
Bounce Fitness will take pre- and post- weight, body mass and blood pressure measurements.  They will supply a daily class on weekdays.   Each class is designed to   be encouraging and fun and also deal with weight, flexibility and diet. Those attending will be encouraged to stay and enjoy a free lunch that is healthy and light and to converse   with others pre- and post- training. They will also be shown how to use the equipment and how to maintain their fitness through additional daily gentle exercise at home and    diet changes. The lunch will cost Bounce Fitness $15 per head per class.
It is recognised that the emotional needs including managing depression, companionship, and general interest in becoming more active in their lives generally should also be impacted positively.
Testing supplied by Bounce Fitness will include weight, body measurements and mass and blood pressure initially and monthly thereafter. This will require the purchase of 6 Mobile Mercury Sphygmomanometers for each Centre at a cost of $199 inc. GST each.  All other testing will be undertaken by the Ministry of Health. So the outcomes for Bounce Fitness will be in terms of client physical success factors and profitability. As this is a government tender, complete and accurate record keeping is essential.
Current staff will be able to manage the new clients but will need to update their training    in the monitoring and recording of the client physical markers and diet appropriate to that age group. This training cost will be budgeted in the infrastructure costs for one month before the commencement of the program at $1,500 for the month. Otherwise they need no further development. Infrastructure costs include use of the facility, wear and tear on carpet and equipment, cooling, and administrative costs. This is $3,000 per Centre.
There is a month to prepare and the plan will run as a pilot project for three months. The budget for this pilot follows.

• Refer to the case study of this document and develop an operational plan using Appendix B. You need to ensure that your operational plan includes all the following:

Executive Summary of the Bounce Fitness and mission, vision, and values of Bounce Fitness
Business goals: explain the business goals of Bounce Fitness.
Clear objectives and how you develop Key Performance Indicators – demonstrated use of SMART KPIs to ensure you can progress towards the goals at the planned rate.
Strategy – clear vision of the overall strategy for achieving the objective.
How you implemented performance management systems within work teams e.g. Key actions – understanding of key tasks to be implemented including:
Deliverables
Person responsible
Timeline
Budget
 
Resource requirements – detail resources required and specify how you consulted workplace specialists and conducted appropriate research to acquire this information.
Monitoring processes – how you are going to monitor that the Operational Plan is effective?

Appendix B

BOUNCE FITNESS OPERATIONAL PLAN FOR THE YEAR XXXXX

OVERVIEW
Executive Summary
Mission
Corporate Marketing Plan Objectives

Objective 1
Objective 2

Key Performance Indicators

Stakeholder (WHO?)	Role (WHY)	Priority Level	Consultation Method

Activities

Activities – what is to be done?	Objective – why will we do it?	Resources – what will you need to get the task done?	Procedure – how will it be done?	Responsible person – who will do it?	When	KPI

Operational Plan
Business Goals	Objectives	Actions & Strategies	Responsibilities/ Stakeholders	Key Performance Indicators	Deliverables	Resources: Human/Physical/Financial	Timelines	Contingency Plan
Profitability	- Increase revenue - Minimize costs	- Increase add-on sales                                          - Provide good products and services - Offer promotions - Reduce wastage
Customer Service	- Increase positive feedback - Decrease customer complaints	- Provide Training - Improve customer service standards - Build rapport - Hire more staff
Retention	- Promote staff rapport - Decrease staff turnover	- Conduct Team meetings - Establish a reward system - Conduct team building activities
Efficiency	- Increase productivity - Reduce delays	- Provide Training - Provide Resources
Growth	- Increase customer base,   market share, product range,   capacity, staff number, etc.	- Offer Loyalty Programs - Observe the market - Hire more staff
Reputation/ Recognition	- Increase positive public relations - Increase public presence - Promote social responsibility - Avoid unethical acts	- Take part in social activities - Conduct marketing efforts - Follow laws and legislations

Resource Requirements
Detail resources required and specify how you consulted workplace specialists and conducted appropriate research to acquire this information.
Budget
 
Monitoring processes
 
 
Approvals

Name	Position	Date approved	Signature