case study "Amazon in Emerging Markets" This is a Harvard Business Review

After you read the case, please answer the following questions

1) Did Amazon succeed in China? What did it learn?

2) Did Amazon make sensible choices in its emerging markets entry strategies? Consider location, entry mode and timing.

3) What are the risks and rewards for early and late movers?

4) How should companies and investors measure success in emerging markets?

5) Should Amazon enter additional emerging markets immediately? If so, why and where? If not, why not and where should its focus be. More broadly, how sustainable is Amazon's simultaneous pursuit of geographic expansion?