Case Study Analysis 1-17. What unmet needs of the consumer contributed to the success of Urban Decay? 1-18. Was founding Urban Decay an expected next step after leaving Cisco Systems for Sandy Lerner? Why or why not? 1-19. What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here? 1-20. Is there a future for Urban Decay? Assess what that future might look like. The Mammoth Housing Corporation required capital it purchased for $5,000,000. The balance of the lird in order to finance certain land acquisitions for Its transaction was in the form of a first mortgageback ta proposed housing projects. The corporation made a the vendor for $4,000,000. 92,000,000 bond issue to acquire the funds necessary Once the land was acquired, Mammoth Howin for working capital and to cover a 20-percent down Corporation entered into a building contract with payment on the purchase of a large block of land that High Rise Construction Company to construct a lays