case study Analytics

The Gorewada Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent's Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non- profit organization and is partially subsidized by County, more than two thirds of its $26 million annual budget is generated through its own fundraising efforts. Gorewada Zoo takes pride in the fact that it has the lowest public subsidy of any zoo in Nagpur and generates more than two thirds of its $26 million annual budget through its own fundraising efforts. In challenging economic conditions, the Zoo wanted to reduce its reliance on subsidies even further by increasing visitor attendance and revenues from secondary sources such as membership, food and retail outlets. This would secure the Zoo's future and enable it to continue its pioneering work in conservation, preservation and research. Currently, Gorewada Zoo makes use of four separate legacy point-of-sale systems with a single platform to provide data on all admission, membership, retail and food service sales. To monitor the number of visitors in certain areas, the zoo staff members make their rounds to observe. You have been hired by Gorewada Zoo to provide them a solution that will enable them achieve their business objectives, which are: Increase attendance and revenues by enhancing the customer experience for each visitor Boost sales for food and retail outlets through more effective marketing and promotions Optimize labor costs by gaining a better understanding of demand patterns throughout the year Maximize the workforce by identifying areas of the park that are in need of more staff Questions: 1. What are the problems with the existing system of the Gorewada Zoo? 2. How can these data be used to help the following perform their work better to achieve the business objectives of the Gorewada Zoo? a Zoo administrators b. Zoo staff 3. What solutions can be provided for the following stakeholders so that the business objectives of Gorewada Zoo are achieved? Explain in detail the proposed solution for each stakeholder. In each solution, identify which type of analytics will be applied (i e., descriptive, predictive or prescriptive). a. Zoo visitors b. Zoo management c. Zoo staff members