Question
Case Study and Context Scenario(Source: Our commitment to sustainability report 2020 from quantas.com.au) Organisation: Founded in the Queensland outback in 1920, Qantas has grown to
Case Study and Context Scenario(Source: Our commitment to sustainability report 2020 from quantas.com.au)
Organisation:
Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline.
Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia.We've built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.
The Qantas Group's main business is the transportation of customers using two complementary airline brands - Qantas and Jetstar.Our airline brands operate regional, domestic and international services. The Group's broad portfolio of subsidiary businesses ranges from Qantas Freight Enterprises to Qantas Frequent Flyer.
OUR COMMITMENT
At Qantas, environmental sustainability is aguiding principle. From our foundation in central Queensland almost 100 years ago, the Qantas Group has a proud tradition of innovation in environmental sustainability. For Qantas, a sustainable future is not such a long reach.
We've made strong progress in reducing our overall environmental impact. It is our aim to be a leading airline committed to environmental sustainability. And we are recognised as such: ourcontinued inclusion on key globalsustainability indices and accolades from around the world are evidence that our actions are delivering real results.
We recognise that the cost of inaction outweighs the cost of action. Our environmental performance also drives our commercial benefit and ensures our continued success. It is our resolve to embed environmental performance and sustainability principles within all our management systems, policy and practices. This is our commitment.
OUR TARGETS
In 2007, to help focus our environmental strategies, Qantas set electricity, water and waste reduction targets to be achieved by 2011. To take us up to 2020, we reset these goals in 2012. Operating from a 2009/10 baseline, our new targets demonstrate a determination to reduce our environmental impact.
Between 2009 and 2014 we: - Reduced electricity consumption by 9% - Reduced water consumption by 11% - Reduced waste-to-landfill by 20%
Our Plan
Our biggest challenge is jet fuel combustion emissions, which account for around 98% of our total 12 million tonne annual CO2 footprint. This impact is our incentive.
Our emissions management plan is simple: measure, reduce, offset.
MEASURE
To gain a thorough understanding of our footprint, Qantas follows a number of independent reporting programs:
National Greenhouse and Energy Reporting (NGER) for annual domestic emissions
Sustainability Reporting and Carbon Disclosure Project Reporting for annual total emissions footprint, including international
Fly Carbon Neutral program reporting for full life cycle emissions of our flight sectors in accordance with the National Carbon Offset Standard.
REDUCE
We have a proven track record of implementing initiatives to improve efficiency, reduce fuel use and greenhouse gas emissions. Examples include:
Aircraft weight reduction initiatives
Efficient Ground Power Units in lieu of jet fuel driven Auxiliary Power Units
Using GPS-based navigation technology (Smart Tracking) to improve operational efficiency
Investing in a fuel-efficient fleet such as the Airbus A380 and Boeing 787
Facilitating a Sustainable Aviation Fuel (SAF) industry in Australia
OFFSET
We have the largest airline voluntary carbon offset program in the world, Fly Carbon Neutral.
We offset all our employee business travel and ground fuel emissions
Every Qantas passenger has the option to join us and offset the emissions associated with their flight
The offsets we source mitigate climate change, protect wildlife and nourish communities
We make no profit from this program and pay for all administration and 3rd party administration costs
OUR INITIATIVES
To become a global environmental sustainability leader in the aviation industry, Qantas has implemented programs designed to encourage greater efficiencies across all aspects of our business. Through these initiatives, we ensure that we continue to improve long into the future.
SUSTAINABLE AVIATION FUEL (SAF)
In April 2012 Qantas was the first Australian airline to operate a commercial flight using SAF
We are a member of the Sustainable Aviation Fuel Users Group
Australian Roadmap to Sustainable Aviation, conducted in 2011 with industry partners, explored the feasibility of an Australian SAF industry from a policy, technology, environmental, social and economic perspective. Findings estimated the creation of up to 12,000 clean energy jobs, a 17% cut in emissions and a $2billion reduction in the reliance of fuel imports
Building on the Australian Roadmap to Sustainable Aviation in June 2012, Qantas partnered with Shell Australia and the Federal Government to explore theproduction of SAF inAustralia. A copy of the study can be downloaded from qantas.com/environmental
FUEL EFFICIENCY PROGRAM
Investing in a more fuel efficient fleet
GPS-based navigation technology (Smart Tracking) to improve operational efficiency
Efficient Ground Power Units in lieu of jet fuel driven Auxiliary Power Units
Weight reduction measures: for example, replacing hard copy operational manuals with an iPad and lightweight pantry equipment
FLY CARBON NEUTRAL Our voluntary carbon offset program is the largest of any airline in the world Since launch in 2007 we've offset over 1.8 million tonnesequivalent totaking 370,000 cars off the road for a year We have partnered with leading Australian business to reduce their environmental footprint and support verified offset projects
INFLIGHT
First Australian airline to introduce inflight recycling
Via our Sustainable Procurement Policy and Australian Packaging Covenant obligations we push suppliers to provide more sustainable product and less packaging
Partnering with our suppliers, we've introduced packaging and recycling solutions such as washable utensils and 35% recycled paper cups
AIRCRAFT NOISE
Each new generation of aircraft we purchase must have a lower noise footprint
We are a leading proponent of GPS-based Smart Tracking, which has been used at Canberra Airport to redesign flight paths to move noise away from residents
OUR INITIATIVES - ON THE GROUND
TRI-GENERATION PROJECTS AND CAMPUS REDEVELOPMENT
We have built Australia's largest commercial tri-generation (cooling, heating and electricity) project in Sydney which uses natural gas to produce more efficient, lower carbon energy for our headquarters, catering centre, jet base and domestic terminal
The two power plants, constructed by GridX, will reduce CO2 emissions by 23,000 tonnes a yearequivalent to taking 7,000 cars off the road
We have also completed a major refurbishment of our corporate headquarters in Sydney. The refurbishment and trigeneration power plant will result in our multiple multi-story buildings rising from an average energy efficiency rating of NABERS 1.5 star to a NABERS 5 star
UTILITIES REDUCTION
To ensure we achieve our electricity and water targets we systematically identify and implement electricity and water saving projects across all areas of our operations. Examples include:
Improving lighting efficiency by adopting LED technology
Procuring energy efficient electrical appliances
Installation of water efficient fixtures
Identification and rectification of water leaks
Replacement of inefficient cooling towers
Installation of water efficient industrial dishwashers in our Catering centres
WASTE AND RECYCLING
Over 65% of our general waste from domestic aircraft and corporate operations in Sydney is diverted from landfill to an alternative waste treatment facility
We install recycling bins in all major airport terminals we occupy
We have commenced a waste food composting program in our corporate offices
We donate uniforms to charity to be used in the manufacture of pillows and mattresses
THE QANTAS GREEN TEAM
A group of 700 staff volunteers who actively find and deliver environmental improvements across all areas of the Qantas business
EXCEL ENVIRONMENT AWARD
Created to recognise positive environmental action by Qantas employees
Awarded annually to staff employees for projects who improve our business' environmental impact
OUR PARTNERSHIPS
Together with our partners, we make positive changes. Our innovative projects and partnerships have set new sustainability standards, for adoption in other industries.
THE GREAT BARRIER REEF FOUNDATION
We participate in ZooX Ambassadors Program and support research endeavours to understand the impact of climate change on The Great Barrier Reef and increase itsresilience
CAIRNS TURTLE REHABILITATION CENTRE
We are a foundation sponsor of the Cairns Turtle Rehabilitation Centre on Fitzroy Island, dedicated to the care of sick and injured sea turtles
NORTH KIMBERLEY FIRE ABATEMENT PROJECT
We have made a long-term commitment to support indigenous landowners in the North Kimberley through the purchase of carbon offsets from their project
NGATI AWA HERITAGE ESTATE
We have partnered with the Ngati Awa Heritage Estate near Ohope in New Zealand to support the reforestation of 350 hectares of culturally significant land
OUR ACHIEVEMENTS
KEY SUCCESSES
Maintaining a downward trend on our electricity, water and waste-tolandfill consumption since 2006, despite operational growth
Strong success in reducing our environmental impact between 2009/10 and 2014: - Reduced electricity consumption by 9% - Reduced water consumption by11% - Reduced waste-to-landfill by 20%
Maintaining a downward trend on jet fuel emissions intensity
Setting 2050 emissions targets far beyond any regulatory or compliance scheme requirements
GLOBAL RECOGNITION
2013: Eco-Pioneer Award from Air Transport World
2012: Banksia Awardswinner, Leading in Sustainability, Setting the Standard for LargeOrganisations
Dow Jones Sustainability Indices:
- Dow Jones Sustainability Asia/ Pacific Index (since 2009) and one of only two airlines included
- Dow Jones Sustainability Australia Index and the only airline included
Inclusion in CDP ASX 200 Climate Disclosure Leadership Index (2010-2014) FTSE4Good Index Series (since 2009)
Knowledge Activity (Q & A)
Objective: To provide you with an opportunity to show you have the required knowledge for this unit.
- key provisions of legislation, covenants, standards and codes of practice relating to Australian and international standards relating to CSR
- internal and external sources of information relevant to the CSR framework including:
- legislation, regulation, standard and codes of practice
- organizational objectives, culture and current policies and practices
- elements of a CSR strategy including:
- organizational goals, drivers and expected benefits
- opportunities and barriers to CSR implementation and operation
- relevant stakeholders
- emerging approaches and best practice in CSR relevant to organisational context and industry
- change management techniques
- procedures for maximising engagement in CSR, including strategies and techniques for:
- consultation
- generating ideas and options
- communicating information
- addressing barriers and resolving problems.
Short Answer Questions
Question 1 | ||
Complete the table below assuming Qantas is operating in NSW only for this activity.
Note: In case federal legislation has corresponding legislation specific to your state/territory, you must use the state/territory-specific legislation. Identify at least two key provisions of the identified legislation that your organisation must be compliant with. Indicate the clause or specific section within the legislation where you accessed each key provision.
Identify at least two key provisions of the named covenant.
Codes of practice identified must also be applicable to your state/territory. Identify at least two key provisions of the identified code of practice. | ||
Your State/Territory | ||
Type of industry | ||
Legislation | ||
Key Provision of the Legislation | Clause or section | |
Covenant | ||
Key Provision of the Covenant | Clause or section | |
Code of Practice | ||
Key Provision of the Code of Practice | Clause or section | |
Question 2 | |
Complete the table below.
| |
Organisational objective | How it can be Used in Developing Corporate Social Responsibility Policy |
Source of information |
Organisational culture | How it can be Used in Developing Corporate Social Responsibility Policy |
Source of information |
Question 3 | |
Answer the following questions about organizational goals, drivers/objectives and expected benefits as key guiding factors for corporate social responsibility strategy, in simple words. | |
Identify at least two organizational goals for Qantas. In simple words, briefly explain how each organizational goal can guide corporate social responsibility strategy for your Qantas. | |
Goal | Explanation |
Identify at least two organizational drivers or objectives. In simple words, briefly explain how each organizational driver or objective can guide corporate social responsibility strategy for Qantas. | |
Driver/objective | Explanation |
Identify at least two expected benefits from corporate social responsibility Qantas. In simple words, briefly explain how each expected benefit can guide corporate social responsibility strategy for Qantas. | |
Expected benefit | Explanation |
Question 4 | |
Complete the table below.
| |
Barrier to Corporate Social Responsibility | Strategy to Address Barrier |
Question 5 | |
Complete the table below.
| |
Relevant Stakeholders | Decision on Corporate Social Responsibility |
Question 6 |
Complete the table below on strategies and techniques which can be used to generate ideas and options during the stakeholder engagement process for establishing corporate social responsibility objectives in an organization.
For the strategy identified, name any two stakeholder consultation techniques which can be used for generating ideas.
For the strategy identified, name any two stakeholder consultation techniques which can be used for generating options. |
Strategy for Generating Ideas on Corporate Social Responsibility Objectives | |
Stakeholder Consultation Techniques for Generating Ideas | |
Strategy for Generating Options on Actions to Achieve Corporate Social Responsibility Objectives | |
Stakeholder Consultation Techniques for Generating Options | |
Question 7 | |
Complete the table below on communication strategies and techniques which can be used to distribute corporate social responsibility policy documentation to all stakeholders.
| |
Communication Strategy | Communication Techniques to Distribute Corporate Social Responsibility Policy Documentation to Stakeholders |
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