Case Study and Context Scenario(Source: Our commitment to sustainability report 2020 from quantas.com.au)

Organisation:

Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline.

Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia.We've built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.

The Qantas Group's main business is the transportation of customers using two complementary airline brands - Qantas and Jetstar.Our airline brands operate regional, domestic and international services. The Group's broad portfolio of subsidiary businesses ranges from Qantas Freight Enterprises to Qantas Frequent Flyer.

OUR COMMITMENT

At Qantas, environmental sustainability is aguiding principle. From our foundation in central Queensland almost 100 years ago, the Qantas Group has a proud tradition of innovation in environmental sustainability. For Qantas, a sustainable future is not such a long reach.

We've made strong progress in reducing our overall environmental impact. It is our aim to be a leading airline committed to environmental sustainability. And we are recognised as such: ourcontinued inclusion on key globalsustainability indices and accolades from around the world are evidence that our actions are delivering real results.

We recognise that the cost of inaction outweighs the cost of action. Our environmental performance also drives our commercial benefit and ensures our continued success. It is our resolve to embed environmental performance and sustainability principles within all our management systems, policy and practices. This is our commitment.

OUR TARGETS

In 2007, to help focus our environmental strategies, Qantas set electricity, water and waste reduction targets to be achieved by 2011. To take us up to 2020, we reset these goals in 2012. Operating from a 2009/10 baseline, our new targets demonstrate a determination to reduce our environmental impact.

Between 2009 and 2014 we: - Reduced electricity consumption by 9% - Reduced water consumption by 11% - Reduced waste-to-landfill by 20%

Our Plan

Our biggest challenge is jet fuel combustion emissions, which account for around 98% of our total 12 million tonne annual CO2 footprint. This impact is our incentive.

Our emissions management plan is simple: measure, reduce, offset.

MEASURE

To gain a thorough understanding of our footprint, Qantas follows a number of independent reporting programs:

National Greenhouse and Energy Reporting (NGER) for annual domestic emissions

Sustainability Reporting and Carbon Disclosure Project Reporting for annual total emissions footprint, including international

Fly Carbon Neutral program reporting for full life cycle emissions of our flight sectors in accordance with the National Carbon Offset Standard.

REDUCE

We have a proven track record of implementing initiatives to improve efficiency, reduce fuel use and greenhouse gas emissions. Examples include:

Aircraft weight reduction initiatives

Efficient Ground Power Units in lieu of jet fuel driven Auxiliary Power Units

Using GPS-based navigation technology (Smart Tracking) to improve operational efficiency

Investing in a fuel-efficient fleet such as the Airbus A380 and Boeing 787

Facilitating a Sustainable Aviation Fuel (SAF) industry in Australia

OFFSET

We have the largest airline voluntary carbon offset program in the world, Fly Carbon Neutral.

We offset all our employee business travel and ground fuel emissions

Every Qantas passenger has the option to join us and offset the emissions associated with their flight

The offsets we source mitigate climate change, protect wildlife and nourish communities

We make no profit from this program and pay for all administration and 3rd party administration costs

OUR INITIATIVES

To become a global environmental sustainability leader in the aviation industry, Qantas has implemented programs designed to encourage greater efficiencies across all aspects of our business. Through these initiatives, we ensure that we continue to improve long into the future.

SUSTAINABLE AVIATION FUEL (SAF)

In April 2012 Qantas was the first Australian airline to operate a commercial flight using SAF

We are a member of the Sustainable Aviation Fuel Users Group

Australian Roadmap to Sustainable Aviation, conducted in 2011 with industry partners, explored the feasibility of an Australian SAF industry from a policy, technology, environmental, social and economic perspective. Findings estimated the creation of up to 12,000 clean energy jobs, a 17% cut in emissions and a $2billion reduction in the reliance of fuel imports

Building on the Australian Roadmap to Sustainable Aviation in June 2012, Qantas partnered with Shell Australia and the Federal Government to explore theproduction of SAF inAustralia. A copy of the study can be downloaded from qantas.com/environmental

FUEL EFFICIENCY PROGRAM

Investing in a more fuel efficient fleet

GPS-based navigation technology (Smart Tracking) to improve operational efficiency

Efficient Ground Power Units in lieu of jet fuel driven Auxiliary Power Units

Weight reduction measures: for example, replacing hard copy operational manuals with an iPad and lightweight pantry equipment

FLY CARBON NEUTRAL Our voluntary carbon offset program is the largest of any airline in the world Since launch in 2007 we've offset over 1.8 million tonnesequivalent totaking 370,000 cars off the road for a year We have partnered with leading Australian business to reduce their environmental footprint and support verified offset projects

INFLIGHT

First Australian airline to introduce inflight recycling

Via our Sustainable Procurement Policy and Australian Packaging Covenant obligations we push suppliers to provide more sustainable product and less packaging

Partnering with our suppliers, we've introduced packaging and recycling solutions such as washable utensils and 35% recycled paper cups

AIRCRAFT NOISE

Each new generation of aircraft we purchase must have a lower noise footprint

We are a leading proponent of GPS-based Smart Tracking, which has been used at Canberra Airport to redesign flight paths to move noise away from residents

OUR INITIATIVES - ON THE GROUND

TRI-GENERATION PROJECTS AND CAMPUS REDEVELOPMENT

We have built Australia's largest commercial tri-generation (cooling, heating and electricity) project in Sydney which uses natural gas to produce more efficient, lower carbon energy for our headquarters, catering centre, jet base and domestic terminal

The two power plants, constructed by GridX, will reduce CO2 emissions by 23,000 tonnes a yearequivalent to taking 7,000 cars off the road

We have also completed a major refurbishment of our corporate headquarters in Sydney. The refurbishment and trigeneration power plant will result in our multiple multi-story buildings rising from an average energy efficiency rating of NABERS 1.5 star to a NABERS 5 star

UTILITIES REDUCTION

To ensure we achieve our electricity and water targets we systematically identify and implement electricity and water saving projects across all areas of our operations. Examples include:

Improving lighting efficiency by adopting LED technology

Procuring energy efficient electrical appliances

Installation of water efficient fixtures

Identification and rectification of water leaks

Replacement of inefficient cooling towers

Installation of water efficient industrial dishwashers in our Catering centres

WASTE AND RECYCLING

Over 65% of our general waste from domestic aircraft and corporate operations in Sydney is diverted from landfill to an alternative waste treatment facility

We install recycling bins in all major airport terminals we occupy

We have commenced a waste food composting program in our corporate offices

We donate uniforms to charity to be used in the manufacture of pillows and mattresses

THE QANTAS GREEN TEAM

A group of 700 staff volunteers who actively find and deliver environmental improvements across all areas of the Qantas business

EXCEL ENVIRONMENT AWARD

Created to recognise positive environmental action by Qantas employees

Awarded annually to staff employees for projects who improve our business' environmental impact

OUR PARTNERSHIPS

Together with our partners, we make positive changes. Our innovative projects and partnerships have set new sustainability standards, for adoption in other industries.

THE GREAT BARRIER REEF FOUNDATION

We participate in ZooX Ambassadors Program and support research endeavours to understand the impact of climate change on The Great Barrier Reef and increase itsresilience

CAIRNS TURTLE REHABILITATION CENTRE

We are a foundation sponsor of the Cairns Turtle Rehabilitation Centre on Fitzroy Island, dedicated to the care of sick and injured sea turtles

NORTH KIMBERLEY FIRE ABATEMENT PROJECT

We have made a long-term commitment to support indigenous landowners in the North Kimberley through the purchase of carbon offsets from their project

NGATI AWA HERITAGE ESTATE

We have partnered with the Ngati Awa Heritage Estate near Ohope in New Zealand to support the reforestation of 350 hectares of culturally significant land

OUR ACHIEVEMENTS

KEY SUCCESSES

Maintaining a downward trend on our electricity, water and waste-tolandfill consumption since 2006, despite operational growth

Strong success in reducing our environmental impact between 2009/10 and 2014: - Reduced electricity consumption by 9% - Reduced water consumption by11% - Reduced waste-to-landfill by 20%

Maintaining a downward trend on jet fuel emissions intensity

Setting 2050 emissions targets far beyond any regulatory or compliance scheme requirements

GLOBAL RECOGNITION

2013: Eco-Pioneer Award from Air Transport World

2012: Banksia Awardswinner, Leading in Sustainability, Setting the Standard for LargeOrganisations

Dow Jones Sustainability Indices:

- Dow Jones Sustainability Asia/ Pacific Index (since 2009) and one of only two airlines included

- Dow Jones Sustainability Australia Index and the only airline included

Inclusion in CDP ASX 200 Climate Disclosure Leadership Index (2010-2014) FTSE4Good Index Series (since 2009)

Knowledge Activity (Q & A)

Objective: To provide you with an opportunity to show you have the required knowledge for this unit.

• key provisions of legislation, covenants, standards and codes of practice relating to Australian and international standards relating to CSR
• internal and external sources of information relevant to the CSR framework including:

- legislation, regulation, standard and codes of practice

- organizational objectives, culture and current policies and practices

• elements of a CSR strategy including:
• organizational goals, drivers and expected benefits
• opportunities and barriers to CSR implementation and operation
• relevant stakeholders
• emerging approaches and best practice in CSR relevant to organisational context and industry
• change management techniques
• procedures for maximising engagement in CSR, including strategies and techniques for:
• consultation
• generating ideas and options
• communicating information
• addressing barriers and resolving problems.

Short Answer Questions

Question 1
Complete the table below assuming Qantas is operating in NSW only for this activity. Identify the type of industry for Qantas. Name at least one legislation (Act of Parliament) relating to corporate social responsibility that is relevant to Qantas. Note: In case federal legislation has corresponding legislation specific to your state/territory, you must use the state/territory-specific legislation. Identify at least two key provisions of the identified legislation that your organisation must be compliant with. Indicate the clause or specific section within the legislation where you accessed each key provision. Name at least one covenant relating to corporate social responsibility. Identify at least two key provisions of the named covenant. Name at least one code of practice applicable to your organization, or to the type of industry of your workplace/organization. Codes of practice identified must also be applicable to your state/territory. Identify at least two key provisions of the identified code of practice.
Your State/Territory
Type of industry
Legislation
Key Provision of the Legislation	Clause or section
Covenant
Key Provision of the Covenant	Clause or section
Code of Practice
Key Provision of the Code of Practice	Clause or section

Question 2
Complete the table below. Identify organisational objectives and elements of culture that can be used when developing a corporate social responsibility policy for Qantas. At least two organisational objectives Any one element of organisational culture For each objective and the element of culture identified, in simple words, briefly describe how they can be used when developing corporate social responsibility policy. Name the source of information (resource, material or human resource) accessed to identify the organisational objectives and elements of culture.
Organisational objective	How it can be Used in Developing Corporate Social Responsibility Policy
Source of information

Organisational culture	How it can be Used in Developing Corporate Social Responsibility Policy
Source of information

Question 3
Answer the following questions about organizational goals, drivers/objectives and expected benefits as key guiding factors for corporate social responsibility strategy, in simple words.
Organizational goals Identify at least two organizational goals for Qantas. In simple words, briefly explain how each organizational goal can guide corporate social responsibility strategy for your Qantas.
Goal	Explanation
Drivers or objectives Identify at least two organizational drivers or objectives. In simple words, briefly explain how each organizational driver or objective can guide corporate social responsibility strategy for Qantas.
Driver/objective	Explanation
Expected benefits Identify at least two expected benefits from corporate social responsibility Qantas. In simple words, briefly explain how each expected benefit can guide corporate social responsibility strategy for Qantas.
Expected benefit	Explanation

Question 4
Complete the table below. Identify at least two barriers to corporate social responsibility implementation and operation in an organization. For each barrier identified, describe at least one possible strategy on how the organization can address the barrier and resolve problems.
Barrier to Corporate Social Responsibility	Strategy to Address Barrier

Question 5
Complete the table below. Identify at least three relevant stakeholders for corporate social responsibility in Qantas. For each relevant stakeholder identified, describe at least one key decision that they will provide relating to corporate social responsibility.
Relevant Stakeholders	Decision on Corporate Social Responsibility

Question 6

Complete the table below on strategies and techniques which can be used to generate ideas and options during the stakeholder engagement process for establishing corporate social responsibility objectives in an organization.

1. Identify a broad strategy for generating ideas on corporate social responsibility objectives.

For the strategy identified, name any two stakeholder consultation techniques which can be used for generating ideas.

1. Identify a broad strategy for generating options for the course of action to be taken to achieve corporate social responsibility objectives.

For the strategy identified, name any two stakeholder consultation techniques which can be used for generating options.

Strategy for Generating Ideas on Corporate Social Responsibility Objectives
Stakeholder Consultation Techniques for Generating Ideas
Strategy for Generating Options on Actions to Achieve Corporate Social Responsibility Objectives
Stakeholder Consultation Techniques for Generating Options

Question 7
Complete the table below on communication strategies and techniques which can be used to distribute corporate social responsibility policy documentation to all stakeholders. Identify two broad communication strategies. For each communication strategy identified, name any two communication techniques which can be used to distribute corporate social responsibility policy documentation to all stakeholders.
Communication Strategy	Communication Techniques to Distribute Corporate Social Responsibility Policy Documentation to Stakeholders