CASE STUDY As the world's most populous nation, India's infrastructure development remains a dynamic and ongoing endeavour, critical for its economic growth. As the country strives to become a developed economy, the G20 Infrastructure Working Group for 2023 has set its focus on the identification of innovative approaches to mobilize financial resources for expanding infrastructure investment and transforming infrastructure into an asset class. The outcomes of the Infrastructure Working Group's endeavours will exert a substantial influence on the priorities of the G20 Finance Track concerning infrastructure development. UltraTech, a leader in the construction industry dealing with cement, concrete, building products, and solutions, will play a pivotal role in
CASE STUDY As the world's most populous nation, India's infrastructure development remains a dynamic and ongoing endeavour, critical for its economic growth. As the country strives to become a developed economy, the G20 Infrastructure Working Group for 2023 has set its focus on the identification of innovative approaches to mobilize financial resources for expanding infrastructure investment and transforming infrastructure into an asset class. The outcomes of the Infrastructure Working Group's endeavours will exert a substantial influence on the priorities of the G20 Finance Track concerning infrastructure development. UltraTech, a leader in the construction industry dealing with cement, concrete, building products, and solutions, will play a pivotal role in this infrastructural development journey. As India's largest and the world's third-largest cement manufacturing company, UltraTech is committed to running its operations in a sustainable manner. We focus on conserving natural resources, minimizing our carbon and water footprint, and increasing our positive impact on communities. The industry today is witnessing multiple challenges, including competition in rural markets and rising logistics and input costs and UltraTech is set to bring best-in-class technical expertise that will enable us to connect with our stakeholders through various innovative systems to excel in these circumstances. Our building solutions are crafted by experts, keeping in mind an individual home-builder's needs as well as that of large industrial, housing \& infrastructure construction. We also provide technical support towards these projects. Our Phygital channels like Utec \{a hyperlocal digital platform providing end-to-end home building solutions to home builders at their fingertips\}, UltraTech trade connect App, Logistics control tower and many other similar advanced digital advancements are industry's first. Our focus is "Build with speed" and being a part of nation's growth story from the forefront. In the recent past, the company has been able to augment its current production with sustainable cement and concrete alternatives in its portfolio. We strive to make a material difference to the lives we touch every day. Deliverables: 1. Formulate a strategy/approach to communicate UltraTech as a sustainable brand? 2. What should be the various levers of innovation to be considered to build one of a kind product? 3. Formulate a strategy/approach to deliver superior customer delight by focusing on knowledge and access to innovation, products \& solutions
