Case Study B (50%):

Trevor is a struggling, but very talented, musician. Over the years, he has written many great songs, but has yet to receive any media attention for his good work.Frustrated that he has never been able to achieve commercial success, he recently began to explore the idea of selling or licensing his work to other, alreadyestablished, pop artists. He comes to your record label seeking to sell certain parts of his copyright.

How do you foresee being able to exploit Trevor's work? Illustrate how Trevor's work could be unbundled and exploited. Does Trevor run any risks intransferring his rights?

Structure your answer following the Marking Rubric below.

Marking Rubric

Marking Criteria Mark

1. Explains the concept of unbundling copyright. /10

2. Describes the rights attached to copyright that may be subject to unbundling. /10

3. Lists some rights which may be attractive for the record label to acquire. /15

4. Identifies some risks Trevor may run in transferring any of his rights. /15

Total /50