Case study

Beardbrand is an Ecommerce store that sells beard oil and beard care products and that prides themselves in leading the movement for all the "urban beardsmen" of the world.

Eric, Beardman's founder, decided to create a post and share everything he and his team did to develop a solid brand and go from $0 to $120k in monthly sales.

During brand development, Eric found out two main challenges:

More expensive and more exhaustive efforts needed: Eric recognizes that building a reputable brand for your store takes more time and more money because you'll be investing for the long-term. It's not an overnight success.

Staying true to your brand by maintaining consistency: Beardbrand want their brand to be as consistent as possible in providing premium customer experience.

Questions:

1. What are the various differentiation strategies available to Beardbrand? Discuss.

2. List out the available positioning strategies for beard care products and suggest the best positioning strategy for Beardman by giving reasons.