CASE STUDY

BUSINESS SELECTED: PHARMACY

Richard has been operating his company for the past 5 years and feels confident to venture into an expansion. He knows that this is a major move for his organization and wants to ensure that the company is very successful at managing this change. In order for this to be successfully put in place, Richard follows a logical sequence of steps to ensure the objectives of the change are fully accomplished.

QUESTION

External and internal forces have a significant influence on organizational change. Analyse what factors Richard would have to cope with? (800)