case study
Case Study #1 - Witchery by the Castle Read case study 8 - The Witchery by the Castle. Be sure to read all pages. Advance to the next page using the right arrow until you reach the questions. Answer the following question in APA- MS Word format. 1. From the preceding lesson, analyze the strengths and weaknesses of the Witchery. 2. If you were James, what suggestions would you have to help him make competitive improvements to his business and why D2L a D AA ob Case 8 The Witchery by the Castle Andrew Lloyd Webber commented, It's the prettiest restaurant ever. "Number Four in the 50 Best Places in the World for Honeymooners" the Witchery by the Castle in Edinburgh, Scotland, which is consistently recognized as one of the world's great places to dine and stay. It has won numerous awards, such as the prestigious AA Wine Award for Scotland and the Scottish Tourist Board's Thistle Award. The Sunday Times rated the luxurious suites at the Witchery as "among the most sought-after romantic hideaways in Scotland," and the Sunday Herald described them as a "Jewel Box Setting." Located at the top of the Royal Mile, close to the gates of Edinburgh Castle, the Witchery sits in the heart of Edinburgh's historic old town. A gilded heraldic metal sign marks the entrance. A short walkaway are the Scottish Parliament, the Museum of Scotland, St. Giles, and the Natio! alleries. The Edinburgh Airport is only eight miles away, - Dwuf D2L = a D AA National Galleries. The Edinburgh Airport is only eight miles away, and Waverley Rail Station is just a few hundred yards away. The Witchery was originally built for an Edinburgh merchant in 1595. Edinburgh, like Salem, Massachusetts, went through a period of "witch accusations and persecutions, which occurred at the site of the current witchery In 1979, the building that now houses the Witchery was in total disrepair. James Thomson, an Edinburgh native, saw opportunity beyond the decay in a neglected part of Edinburgh and purchased the building, James began his career as a young man with a Saturday job in Crawford's tearooms and gained an appreciation for history at George Heriot's School. Years later, James became Scotland's youngest hospitality licensee as creator and owner of the Witchery, The success of the Witchery led James to open a second restaurant, D2L Q Z AA of D21 The success of the Witchery led James to open a second restaurant, Secret Garden, in a derelict schoolyard adjacent to the Witchery. James could see opportunity in what others regarded as trash and incorporated a wealth of salvaged building materials into the Secret Garden, including a sixteenth-century doorway from the Duke of Gordon's ceiling, to build the Secret Garden restaurant, named by one reviewer as the "most civilized dining room in Scotland." ment Now bookings at the Witchery and the Secret Garden are made weeks in advance because both have become the most popular destination restaurants in Edinburgh and remain fully booked. Annually they serve over 200,000 guests. Above the Witchery restaurant, atop a winding staircase, are two magical and opulent suites, the Old Rectory and the Inner Sanctum, packed with antiques and enough atmosphere to have pleased Cleopa and Antony, royalty, or movie stars. Named as one of the D2L A AA of Cleopatra and Antony, royalty, or movie stars. Named as one of the United Kingdom's top-10 romantic destinations, these suites stay booked throughout the year at a room rate of 395 per night, including a bottle of champagne, chocolates, a continental breakfast, and a newspaper (who wants to read?). at The success of the original suites led James to develop five more as the "world's greatest places to stay." The Library, Vestry, Guardsroom, and Armory all boast their own individuality. All were designed as perfect romantic hideaways with masses of antiques, opulently draped beds, rich textiles, and huge roll-top baths built for two. These are located in a lavishly restored seventeenth-century building just a few steps from the Witchery in Edinburgh's historic Castlehill. If possible, these suites are even more theatrical and opulent than the original two. Thes library suite overlooks the historic Royal Mile and includes masses of antique books, paisley-covered walls, and a book-lined D2L QUAB ? masses of antique books, paisley-covered walls, and a book-lined bathroom with an open fire. The Armory is discreetly located, overlooking a small private courtyard. This huge and glamorous suite is hung with dramatic tapestries and features an oak- paneled bathroom. The Guardroom is exceptionally spacious overlooking the historic old-town rooftops and a romantic bedroom paneled with antique leather. Fully booked restaurants and suites did not occur without reason. The Witchery developed a worldwide reputation for sensational food in the most indulgent setting. The very best of Scotland's produce, such as Angus beef, lamb, game, and seafood, are served. Scottish lobster and Loch Fyne oysters are regularly featured alongside Witchery classic dishes such as hot smoked salmon with leeks and hollandaise or Angus beef fill with smoked garlic broth. D2L a A ob The Witchery also developed a reputation for its wines, gaining a prestigious Wine Spectator Award for Excellence and many other awards for its cellar. Its comprehensive list of almost a thousand wines covers all of the great wine-producing areas, varieties, prices, and styles with a special selection of 17 available by the glass. A skilled and enthusiastic wine team, supported by a respected sommelier, constantly taste, source, and buy wines to add to the already extensive cellar. Their extensive knowledge is available to guests in the restaurant. Along with a large selection of old-world classics from Burgundy and Bordeaux, there are extensive selections from New World producers such as Australia, Chile, and New Zealand and a comprehensive Spanish and Italian list. Champagne is a Witchery specialty with selectie from Pommery to the deluxe cuves of Krug, Roederer Christa, and Dom Perignon. D2L = Q A AA of D2L available. Mineral water is locally produced by Findlay's in East Lothian, Scotland. Obviously, much of the success of the Witchery, Secret Garden, and the suites may be attributed to their historic location, the ambience, the quality of the products, and the excitement and theater built into each. st James knows that these factors need to be continuously supported to ensure success. He is well aware of the tendency of hospitality guests to seek new dining and lodging experiences. He also recognizes the importance of word of mouth to deliver new guests. He believes that the product must be supported by staff loyalty and excellence, community involvement, personal leadership, and an appropriate use of technology Case Study #1 - Witchery by the Castle Read case study 8 - The Witchery by the Castle. Be sure to read all pages. Advance to the next page using the right arrow until you reach the questions. Answer the following question in APA- MS Word format. 1. From the preceding lesson, analyze the strengths and weaknesses of the Witchery. 2. If you were James, what suggestions would you have to help him make competitive improvements to his business and why D2L a D AA ob Case 8 The Witchery by the Castle Andrew Lloyd Webber commented, It's the prettiest restaurant ever. "Number Four in the 50 Best Places in the World for Honeymooners" the Witchery by the Castle in Edinburgh, Scotland, which is consistently recognized as one of the world's great places to dine and stay. It has won numerous awards, such as the prestigious AA Wine Award for Scotland and the Scottish Tourist Board's Thistle Award. The Sunday Times rated the luxurious suites at the Witchery as "among the most sought-after romantic hideaways in Scotland," and the Sunday Herald described them as a "Jewel Box Setting." Located at the top of the Royal Mile, close to the gates of Edinburgh Castle, the Witchery sits in the heart of Edinburgh's historic old town. A gilded heraldic metal sign marks the entrance. A short walkaway are the Scottish Parliament, the Museum of Scotland, St. Giles, and the Natio! alleries. The Edinburgh Airport is only eight miles away, - Dwuf D2L = a D AA National Galleries. The Edinburgh Airport is only eight miles away, and Waverley Rail Station is just a few hundred yards away. The Witchery was originally built for an Edinburgh merchant in 1595. Edinburgh, like Salem, Massachusetts, went through a period of "witch accusations and persecutions, which occurred at the site of the current witchery In 1979, the building that now houses the Witchery was in total disrepair. James Thomson, an Edinburgh native, saw opportunity beyond the decay in a neglected part of Edinburgh and purchased the building, James began his career as a young man with a Saturday job in Crawford's tearooms and gained an appreciation for history at George Heriot's School. Years later, James became Scotland's youngest hospitality licensee as creator and owner of the Witchery, The success of the Witchery led James to open a second restaurant, D2L Q Z AA of D21 The success of the Witchery led James to open a second restaurant, Secret Garden, in a derelict schoolyard adjacent to the Witchery. James could see opportunity in what others regarded as trash and incorporated a wealth of salvaged building materials into the Secret Garden, including a sixteenth-century doorway from the Duke of Gordon's ceiling, to build the Secret Garden restaurant, named by one reviewer as the "most civilized dining room in Scotland." ment Now bookings at the Witchery and the Secret Garden are made weeks in advance because both have become the most popular destination restaurants in Edinburgh and remain fully booked. Annually they serve over 200,000 guests. Above the Witchery restaurant, atop a winding staircase, are two magical and opulent suites, the Old Rectory and the Inner Sanctum, packed with antiques and enough atmosphere to have pleased Cleopa and Antony, royalty, or movie stars. Named as one of the D2L A AA of Cleopatra and Antony, royalty, or movie stars. Named as one of the United Kingdom's top-10 romantic destinations, these suites stay booked throughout the year at a room rate of 395 per night, including a bottle of champagne, chocolates, a continental breakfast, and a newspaper (who wants to read?). at The success of the original suites led James to develop five more as the "world's greatest places to stay." The Library, Vestry, Guardsroom, and Armory all boast their own individuality. All were designed as perfect romantic hideaways with masses of antiques, opulently draped beds, rich textiles, and huge roll-top baths built for two. These are located in a lavishly restored seventeenth-century building just a few steps from the Witchery in Edinburgh's historic Castlehill. If possible, these suites are even more theatrical and opulent than the original two. Thes library suite overlooks the historic Royal Mile and includes masses of antique books, paisley-covered walls, and a book-lined D2L QUAB ? masses of antique books, paisley-covered walls, and a book-lined bathroom with an open fire. The Armory is discreetly located, overlooking a small private courtyard. This huge and glamorous suite is hung with dramatic tapestries and features an oak- paneled bathroom. The Guardroom is exceptionally spacious overlooking the historic old-town rooftops and a romantic bedroom paneled with antique leather. Fully booked restaurants and suites did not occur without reason. The Witchery developed a worldwide reputation for sensational food in the most indulgent setting. The very best of Scotland's produce, such as Angus beef, lamb, game, and seafood, are served. Scottish lobster and Loch Fyne oysters are regularly featured alongside Witchery classic dishes such as hot smoked salmon with leeks and hollandaise or Angus beef fill with smoked garlic broth. D2L a A ob The Witchery also developed a reputation for its wines, gaining a prestigious Wine Spectator Award for Excellence and many other awards for its cellar. Its comprehensive list of almost a thousand wines covers all of the great wine-producing areas, varieties, prices, and styles with a special selection of 17 available by the glass. A skilled and enthusiastic wine team, supported by a respected sommelier, constantly taste, source, and buy wines to add to the already extensive cellar. Their extensive knowledge is available to guests in the restaurant. Along with a large selection of old-world classics from Burgundy and Bordeaux, there are extensive selections from New World producers such as Australia, Chile, and New Zealand and a comprehensive Spanish and Italian list. Champagne is a Witchery specialty with selectie from Pommery to the deluxe cuves of Krug, Roederer Christa, and Dom Perignon. D2L = Q A AA of D2L available. Mineral water is locally produced by Findlay's in East Lothian, Scotland. Obviously, much of the success of the Witchery, Secret Garden, and the suites may be attributed to their historic location, the ambience, the quality of the products, and the excitement and theater built into each. st James knows that these factors need to be continuously supported to ensure success. He is well aware of the tendency of hospitality guests to seek new dining and lodging experiences. He also recognizes the importance of word of mouth to deliver new guests. He believes that the product must be supported by staff loyalty and excellence, community involvement, personal leadership, and an appropriate use of technology
