Case Study : Case Study "DoorDash is a technology company that connects consumers with their favourite local businesses in 27 countries across the globe. Founded in 2013, DoorDash is building products and services to further local commerce, enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers them. With DoorDash, there is a neighbourhood of good in every order." (About | DoorDash, n.d.). DoorDash was launched in Melbourne, Australia in 2019. Since then, this food delivery platform has grown to cover about 80% of the Australian population and signed delivery agreements with Coles, IGA, Chemist Warehouse, and Petstock (DoorDash Eyes Further Growth in Australia, 2022). In addition to partnering with larger retail chains, it is attracting more specialty stores to join the DoorDash platform, such as florists, butchers, fishmongers, and grocers. Using this service (DoodDash app in iOS or Android, or website), customers can reach thousands of restaurants, grocery, convenience stores, and many more on-demand at any time. Delivering with DoorDash means earning money when and how you want. Business merchants can reach new customers, market the store, and grow their business by offering delivery, pickup, and direct online ordering with the service. However, DoorDash customers are currently facing some challenges: clients are not receiving the order after placing it, not having straightforward ordering, partial or full outage of the app, errors in validating cart or basket while placing an order, receiving cold food, stuck on confirming the order, etc. Dashers/drivers are also facing some issues as app outages, the app not mapping the address properly, cancelled orders, etc. The DoorDash company has been working hard to address the issues and challenges it is facing. In its most recent financial results, DoorDash reported a net loss of $US167 million ($240.9 million) which was larger than the $US110 million loss a year earlier (DoorDash Eyes Further Growth in Australia, 2022). In the 2022 Australian food delivery industry, UberEats was the leader with a 50-60% market share, whereas DoorDash had 25% and Menulog had a 20% market share (Yun, 2022). However, Deliveroo's (one of the competitors in the industry) departure from Australia in November 2022 can affect the growth of DoorDash. Improvement of customer and driver experience, reliability, and quality attributes in the DoorDash platform can positively assist to grow in the competition. Again, competitive advantage can be gained by matching the business processes with customer expectations through Artificial Intelligence (AI) and cutting-edge technologies. Consider, you are working as a Business Analyst (BA) at DoorDash, Australia and you have been assigned to this new improvement venture of the DoodDash platform. You will need to research the market, community, competitor platforms, innovations, and current technology trends to improve customer and driver experience. Payment services can be revisited to incorporate varied and all 21st -century payment options. The customer base also needs to be researched to identify the quality issues with the current version of the DoorDash platform Task - Structure of the Report An introduction (one hundred fifty words) which will also serve as your statement of purpose for the task. This means that you will tell the reader what you are going to cover in your task. You will need to inform the reader of: o Overview of the problem you've been asked to research o The key concepts you will be addressing, o What the reader can expect to find in the body of the report The body of the report (eighteen hundred words) will need to cover two specific areas reflecting the given case study: a. Product vision for the project b. A Product Roadmap, which includes main product features over releases and timelines of the project c. Product Backlog including Epics and User stories (minimum ten (10) entry). Following is an example format to create the product backlog: Backlog Item number Epic/User Story Story Points Priority Status ... ... ... ... ... d. Story Mapping for the project - ordering User stories according to priority and sophistication e. Two (02) Personas who typifies the future system end users or major stakeholders f. Identify the epics and user stories for the first release g. Decomposition of four (04) Epics into number of User stories for the first release h. Story elaboration of six (06) User stories for the first release to ensure that the User story is clear, along with the Acceptance Criteria for the six (06) elaborated stories to ensure the 'definition of done'. i. Describe the similarities and differences between the Predictive and Agile requirements development and management, that you have experienced while working for the given case study The conclusion (one hundred fifty words) will summarise any findings or recommendations that the task puts forward regarding the concepts covered in the task.