Case Study

• CEO John Replogle wants Burt's Bees to become the "Starbucks of personal care." What leadership traits did Replogle exhibit in pushing Burt's Bees toward this goal? List at least three changes Replogle pushed Burt's Bees to make to begin attaining Starbucks kind of notoriety.
• What kinds of competitive threats (or challenges) do Burt's Bees' competitors pose? What strengths does the case study show for Burt's Bees that it can leverage to rise above those competitors in sales and profits?
• What leadership qualities outlined in this week's reading ("What is this Thing Called Leadership?") were demonstrated by leaders at Burt's Bees as they had to compromise their policies?