Case study: Change Management in a Malaysian Telecommunications Company

Background: XYZ Telecommunications, a leading firm in Malaysia's vibrant telecommunications sector, has recently decided to undergo a significant digital transformation. This transformation includes the implementation of new technologies, processes, and organizational structures to better meet the evolving demands of the market and enhance operational efficiency. Given the traditional work culture and diverse workforce, the management anticipates challenges in motivating employees to alter their patterns of behaviour and in managing their responses to the upcoming changes.

Question 1: In the context of a Malaysian telecommunications company undergoing digital transformation, the challenge of motivating employees to change their behavior can be attributed to Lewin's Force Field Analysis theory. According to this theory, any effort to change is met with opposing forces. The primary reasons for resistance in this scenario include: 1) Comfort with the status quo, 2) Fear of the unknown, and 3) Cultural resistance.

Why is it difficult to motivate employees to alter their behaviour patterns according to Lewin's Force Field Analysis theory, particularly considering these factors: 1) Comfort with the status quo, 2) Fear of the unknown, and 3) Cultural resistance?

Explain in detail with examples. Essay Format.

Question 2:In the context of the Malaysian telecommunications company XYZ, which is undergoing a significant digital transformation, developing a sustainable change management strategy is crucial for long-term success. Considering the multicultural workforce and the challenges highlighted in previous questions, how can XYZ Telecommunications develop a change management strategy that not only addresses the immediate needs of digital transformation but also ensures long-term sustainability in its approach to change? Critically discuss, incorporating the following aspects:

How can the company ensure its change management strategy is culturally sensitive, acknowledging the diverse backgrounds of its employees? Discuss by considering the following factors: 1) Inclusive planning, and 2) Transparent communication. Explain in detail with examples. Essay Format.