Case Study: Coke and Pepsi in India: Water, Issues, and Crisis Management

What lessons do Coke's and Pepsi's experiences in India present for multinationals in their global business and society relationships? Enumerate three to five lessons and give examples from the case to document them.

By their sales, it appears both companies are popular with the people. If so, what is driving the activist groups? Are they just going after "deep pockets" ?

IRC seems to have made it its life's work to defeat Coca-Cola. Is IRC an interest group that has just gone too far? How should Coke deal with IRC?

150 words for each question

Thank you