Case Study: Coke vs. Pepsi  This case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study.  Review this case study: Coke vs. Pepsi: 100 Years of Contention 

• Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products?
• Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market. 
• How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?