Case study

Company B is a large national confectionary manufacturer and its headquarters are in Melbourne. It has previously been the market leader, but over the last few years its market share has been declining due to overseas competition. Company B plans to relocate its head office to Brisbane to take advantage of less expensive overheads, and perhaps to reduce its manufacturing operations in Sydney and Melbourne. There are rumours that it may be taken over by a UK-based multinational. Some staff have already been offered redundancies, especially in middle management positions.

1.Define the company's corporate strategy

2.What potential issues and/or problems might the company face in the near future?

3.Prepare an appropriate HR strategy for the organisation for the next one to two years.