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CASE STUDY: Corporate-owned Stores Versus Franchising for Comfort Cloud Shoes 1. If you were a member of the board of directors which option would
CASE STUDY: Corporate-owned Stores Versus Franchising for Comfort Cloud Shoes 1. If you were a member of the board of directors which option would you support, franchising or opening more corporate-owned stores? Why? 2. Identify advantages and disadvantages of each solution.
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The image presents a case study that compares the pros and cons of corporateowned stores and franchising for Comfort Cloud Shoes Advantages of Corporateowned Stores Full control Comfort Cloud has comp...
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