Case Study: Curled Metal Inc.--Engineered Products Division 1. How large is the potential market for this product (i.e., number of pads sold annually)? Show how you arrived at your market size estimate. 2. What price do you think CMI should quote for its cushion pads when it talks to the Kendrick Foundation Company? First calculate CMI's TEV to Kendrick before offering a specific pricing recommendation. 3. On the first page of the case, CMI vice president Joseph Fernandez says, "The way we price this could have a significant impact on everything else we do." What do you think Mr. Fernandez meant by that statement