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case study :Customer Profitability and CRM at RBC Financial Group http://webcache.googleusercontent.com/search?q=cache:TqORmE8vSRIJ:pages.stern.nyu.edu/~atakos/summersyllabi/Lesh%2520B70.2121.pdf+&cd=7&hl=en&ct=clnk&gl=in&client=firefox-b page 12 What is the lifetime value of the niece under both methods?

case study :Customer Profitability and CRM at RBC Financial Group

http://webcache.googleusercontent.com/search?q=cache:TqORmE8vSRIJ:pages.stern.nyu.edu/~atakos/summersyllabi/Lesh%2520B70.2121.pdf+&cd=7&hl=en&ct=clnk&gl=in&client=firefox-b

page 12

What is the lifetime value of the niece under both methods?

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