Case Study:

Developing an Effective Business Strategy for a Food Delivery ServiceBackground: A small food delivery service is looking to create an effective business strategy to help expand its customer base and increase profits. The service is based in a mid-sized city and has been operating for the past two years. They currently have a limited reach and need to find ways to grow their customer base and increase their profits.

Problem:

The food delivery service has been struggling to differentiate itself from other food delivery services in the area. Furthermore, they do not have a clear understanding of their target customer base or what types of strategies they should implement to attract more customers.