Case study Different values are developed by people at different phases of their life. The values individuals possess help them to be ethical in maintaining cordial relations and in carrying out business activities efficiently and effectively. These values have a great impact on individual's personal life, life in society and as well as his/her work life. There are many factors which influence individual ethics of people. Based on your knowledge describe the term Values? 2. Explain any three factors influencing individual ethics? 1