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CASE STUDY: Disney's America Theme Park: The Third Battle of Bull Run How could Disney have better anticipated the opposition to its new theme park?

CASE STUDY: Disney's America Theme Park: The Third Battle of Bull Run 

  1. How could Disney have better anticipated the opposition to its new theme park?

    2. Where is Disney most vulnerable from a strategic communication standpoint?

    3. What are the key issues that Eisner must consider in this situation from a government relations perspective?

    4. What are the key issues that Eisner must consider in this situation from an investor relations perspective?

    5. What are the key issues that Eisner must consider in this situation from an employee relations perspective?

    6. What advice would you give Eisner?





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