Case Study: E$-$Commerce Company Optimizes Marketing Strategy Using Big Data

Analytics

Scenario: An e$-$commerce company, "ShopSmart," is facing challenges in increasing

customer engagement and sales. The company has collected vast amounts of data from

various sources, including website tra$>$ic$,$ social media interactions, and purchase

histories. They want to use this data to optimize their marketing strategy and better target

their customers.

Objective: The goal of this case study is for students to understand the process of applying

Big Data analytics to solve a real$-$world business problem. The students will analyze how

ShopSmart can leverage Big Data to improve its marketing e$>$orts and increase sales.