Case Study Evaluating a Business Franchise Acquisition Mike Brady is a graduate of a hospitality college and has worked for large restaurants in several capacities, including middle management. Mike's ambition has always been to run his own company. Mike prefers well-known franchise operation because of the franchisor's quality support and high success rate. Name-brand franchises are costly, and mike does not have the resources to handle it alone. Mike has concluded that he will need investors in his business. Typically, investors will demand an ownership interest for their capital. Mike is comfortable with the arrangement and has has limited his search for investors to colleagues he can trust. Mike is preparing a presentation to these potential investors. His presentation must cover the basics of franchising, including its advantages and disadvantages. 3. Explain some particulars that might be included in the initial franchise package offered by a franchisor