case study for Apple ,and choose ONE of the following audience profiles. Use the audience profile to answer the three questions

AUDIENCE PROFILE DESCRIPTION

3. Youngsingles

In higher education or early career, aged 18- 25, have modest income but with higher prospects, enjoy socialising and are either in a casual or no relationship.

1. Choose a product or service offering from your chosen case study organisation and academically justify which audience profile you think the product/service offering is the most suitable for.

2. Write a value proposition statement for your product/service offering.

3. Create three marketing campaign messages. Each message should be created for a specific stage of the customer journey.