Case study for Starbucks.

1.The requirement is two full pages of text minimum.

2.This paper is original analysis, not a case summary

3.It is mandatory that you use these three headings: Introduction, Strategic Issues, Recommendation.This will allow you to clearly separate these distinct sections.

4.Your very first sentences in the Introduction must be to identify the firm's current corporate, international, and business-level strategies in that order (not all cases will have all levels of strategy). Bullet the different levels of strategy (in sentence and paragraph form) for clarity. Use only strategic vocabulary. Grades will be based on use of strategy vocabulary and accuracy.

5.Write in bullet format, in sentence and paragraph form, the Strategic Issues (identify using the same strategic vocabulary you used in the introduction) in order of importance (DO NOT list according to level of current strategy). The Strategic Issues must identify significant Strategic Issues caused by current strategy as well as HOW and WHY they were caused. You may point out facts from the case to back up your points but do NOT restate the case.All case analysis is about "what is" rather than "what should be".Remember that all cases have a strategic management issue. Use Strategic vocabulary - grades will be based on your use of vocabulary and its accuracy.

6.List in bullet format, in sentence and paragraph form, your Strategic Recommendations. They should directly relate tothe entire list of Strategic Issues using the same Strategic vocabulary terms identified in current strategies. Not all cases have all levels of strategy. You cannot list a recommendation that does not relate to the actual case current strategies. That is, ALL recommendations are in the form of CHANGING one or more of the current strategies. You may follow up a strategic recommendation with a tactical recommendation on how to implement your change, however, you must not confuse strategy and tactics. Avoid magical thinking, blue-sky thinking, wishful thinking, and recommending what is actually nonsense. Recommendations must be doable now under present conditions. You cannot assume new technology or a new market that has never existed before (such as robot cars or a significantly large female motorcycle market).