Question
Case Study Gamma Company manufactures soft drinks. Its manufacturing plant has the capacity to produce 10,000 cases each month; current production and sales are 7,500
Case Study Gamma Company manufactures soft drinks. Its manufacturing plant has the capacity to produce 10,000 cases each month; current production and sales are 7,500 cases per month. The company normally charges $150 per case. Cost information for the current activity level is as follows:
Variable costs that vary with units produced
Direct materials ---------------------------------------------$ 262,500
Direct manufacturing labour -------------------------------- 300,000
Variable costs (for setups, materials handling, quality control, and so on) that vary with number of batches, 150 batches x $500 per batch ---------------------------------------75,000 Fixed manufacturing costs ------------------------------------275,000
Fixed marketing costs -----------------------------------------175,000
Total costs ---------------------------------------------------$ 1,087,500
Gamma Company has just received a special one-time-only order for 2,500 cases at $100 per case. Gamma Company usually makes its soft drinks for its existing customers in batch sizes of 50 case (150 batches x 50 cases per batch = 7,500 cases). The special order requires them to make the cases in 25 batches of 100 each. Required:
(a) Should Gamma Company accept this special order? Why? Explain briefly.
(b) Suppose plant capacity was only 9,000 cases instead of 10,000 cases each month. The special order must either be taken in full or rejected totally. Should Gamma Company accept the special order?
(c) As in requirement (a) assume that monthly capacity is 10,000 cases. Gamma Company is concerned that if it accepts the special order, its existing customers will immediately demand a price discount of $10 in the month in which the special order is being filled. They would argue that Gamma Company capacity costs are now being spread over more units, and that existing customers should get the benefit of these lower costs. Should Gamma Company accept the special order under these conditions? Show all calculations
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