Case Study; Gaylord National Resort and Convention Center

Developing the Strategy

• Think about the organization's Issues (and in light of the organization's mission, culture, and practices), and propose the strategy you will develop for the organization related to improved organizational performance.
• Examine how the diverse perspectives of the organization's internal and external customers/stakeholders (i.e., customers, employees, and the community) influence the development and execution of this business strategy.
• Identify anticipated risks associated with your proposed business strategy.