Case Study

Go Go Travel is designing a new travel package for a large Japanese travel wholesaler with an aim to commence in 12 months time. The company is Nakatomi Holdings and the contact is the President of Sales Mr Yoshinobu Takagi. He is based in Toyoko and has been with the company for 40 years. Due to Covid 19 there is no travel between Australia and Japan. The company has 700 travel agencies in Japan and has been a valuable source of data on the types of people that buy these tours. The three objectives for this project are:

• Increase distribution in Japan. At least 50% of Nakatomi agents selling our tours within the first 12 months. All marketing material approved and ready for distribution by launch date. Project updates every two weeks to Nakatomi Holdings.
• Increase company profitability. Tours sales to increase by 40%, company profitability to increase by 15% after 12 months. Website completed by launch date with payment system in place and allowing agents to log in to access tour details and make bookings. Costs to be restrained as per budget and pricing not to be below minimum approved sale price. Minimum 100 package tours with minimum 20 people per tour to be sold in first 12 months.
• Develop new Designer tour packages. Minimum 5-star accommodation and use jet aircraft only. Day tours to be exclusive to Go Go Travel with emphasis on indigenous tourism. Include all meals onsite.

You are the Assistant Manager and have been tasked by the Operations Manager with putting together a team to develop the new travel package. The members are:

• John, an expert in hotel accommodation and airlines and has been with the company 5 years. He is responsible for all hotel and flight bookings.
• Margaret, an expert in finance and has been with the company for 2 years. She is responsible for developing a budget for the cost of the tours and the final sale price of the tours and payments
• Miho, a day tours expert that lived in Japan for many years and speaks fluent Japanese, and has been with the company 18 months. She will be responsible for communication to Nakatomi Holdings and developing day to day activities of the tours
• Gupta, an IT expert originally from India and been with the company 3 years is responsible for updating the website, developing booking software
• Edward, a former sales manager with Go Go Travel for 7 years. He left 2 years ago to work elsewhere and has come back to Go Go Travel 6 months ago. He is responsible for the implementing the marketing plan, digital media for Nakatomi Holdings and its agents.

A copy of the organisational chart is available here:

Operations Manager Alan Bridges Assistant Manager John Margaret Miho Days tours Gupta Edward Airlines & & Finance Communication IT Sales AccomTeam Member Roles and Responsibilities Provide Feedback for each team member. How can you encourage them? How can you provide support for the team with learning opportunities? Team member Support