Case Study - GoPro Cameras

Read the Case on GoPro Cameras located on pg. 244 of the text (end of Chapter 8) and answer the following:

Questions

1. Is the GoPro camera a fad, fashion, or style? Explain.

2. What life cycle stage would you attribute to the GoPro camera? Justify your answer.

3. Comment on the degree of product newness for the GoPro drone camera.

4. Examine the five categories of new product adopters. Whic group is now adopting the GoPro camera? What about the drone camera technology? Explain your rationale for both.

5. If you were in charge of product development at GoPro, what new products would you investigate for the future? Why?