Case Study Guidelines

Please read the Amazon case study in the Laudon et. al. (2018) textbook (p762-769).

Questions

Q1. List and analyse the major services provided by Amazon and one other major competitor.

Q2. What is Amazon's competitive advantage? What challenges do they have?

Q3. What are the motivations for businesses and consumers to use and buy Amazon's services?

Q4. Explain Amazon's eco-system?

Q5. Provide four key recommendations for Amazon for future business.

Guidelines

Assignment Length: the maximum number of words is 1,500 (this excludes the references section).

The paper is to be typed and 1.5 spaced (a standard 12 point font should be used).