CASE STUDY: How One Airline Is Using AR to Improve Operations by Ting Li, Jason Wang, and Fei Wu Apr 05, 2022

You serve as a Strategic Human Resource Management (SHRM) Consultant who has a successful track record of providing professional services to a diverse client network that includes public, private and non-governmental organizations. Your deliverables include the scope of reference highlighted in the case scenario and detailed below.

SUMMARY: This case scenario describes an experiment under way at China Southern Airlines that is weaving augmented reality, artificial intelligence, cloud computing, the Internet of Things, and 5G connectivity into a single network that is being used to extend human capacities, enhance safety, and improve performance.

QUESTIONS: 1) Given the compelling reasons put forward in the case for the use of technology enhanced network operations, critically evaluate from three (3) Human Side of Innovation (HSI) perspectives below (from course materials), how these can be incorporated to implement and maintain high performance organizations.

a) High performance work organizations

b) Assessing performance and developing staff

c) Human centered leadership approaches

2) Reflect and provide five (5) recommendations with implications drawn from SHRM practices, functions and/or policies that can be used from your knowledge of HSI, to make enhanced technologies such as augmented operations more effective when implemented for one's organization (e.g. your workplace). Be specific to identify which sector (public or private) you will use as a frame of reference.

3) Identify briefly four (4) critical changes to the employment model that you envisage that will have significant negative impacts on employee engagement (EE) and commitment philosophies and/or practices to organizations in a particular sector (i.e. private or public) with the implementation of such technology enhanced operations. Use specific areas from the case and determine four (4) innovative solutions to manage these impacts using an EE and commitment orientation.