CASE STUDY: HRM SOCIAL UFCW Canada Uses Social Media to Engage with Young Workers UFCW Canada has launched a new initiative called

INCITE to engage and educate young workers about their rights at work. The INCITE activist team has a website and is also active on Twitter and Instagram (@incitemore), as well as Facebook (incitemore). The INCITE team was launched when it hosted a display and a series of in-class presentations to engage with students during George Brown Colleges week-long Labour Fair. The goal of the INCITE team is to improve the working and living condi-tions of young workers across Canada by providing knowl-edge and tools to address the realities and challenges that young workers face; for example, unpredictable schedul-ing. Various social media platforms are used for advocacy and engagement.

UFCW Canada describes itself as Canadas leading

union for young workers and explains that INCITE builds upon its other young worker initiatives such as Students Against Migrant Exploitation (SAME) and the Youth

Internship Program (YIP). The INCITE website and social media recently promoted upcoming Youth Internship sessions in Moncton, New Brunswick; Barrie, Ontario; Gimli, Manitoba; and Harrison, British Columbia. The UFCW Canada website also features Think Forward: Young Workers Blog as well as a YouTube channel with videos targeted to young workers; for example, Students go #AllOut to #TossTuition.

Questions

2. Do you think social media is an effective way to attract young workers to attend in-person events? Why or why not?

Sources

2.