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Case Study: https://www.coursehero.com/file/33390495/Mysoresoap-case-SMU-13-0011pdf/#/doc/qa What is the main reason for KS&DL to introduce the luxury Millennium soap? What are the branding implications? Discuss brand extension, line
Case Study: https://www.coursehero.com/file/33390495/Mysoresoap-case-SMU-13-0011pdf/#/doc/qa
- What is the main reason for KS&DL to introduce the luxury Millennium soap? What are the branding implications? Discuss brand extension, line extension and vertical extension possibilities for KS&DL and Mysore Sandal and how the launch of Millennium may help in the extension strategy.
- What should the launch plan for Millennium be? What would you recommend as the proposed target market, positioning and distribution strategy for this product?
- Can KS&DL make Millennium a multi-million dollar brand? What would the company need to do to make this happen?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
