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Case Study: Imagine Dragons and their Superfans 1. What type of incentives (extrinsic / intrinsic) were used for the superfans? Provide examples and explanations. 2.

Case Study: Imagine Dragons and their Superfans

1. What type of incentives (extrinsic / intrinsic) were used for the superfans? Provide examples and explanations.

2. What marketing interventions could Mac and his team do next to nudge the superfans?

3. What is your overall opinion of the use of superfans in comparison to traditional marketing tactics?

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