Case study Industrial Grinders

Industrial Grinders Case 1. Which is more important: Selling Machines or Selling Rings? Selling Machines is more important! So your recommendation on rings should NOT endanger the machine business! 2. Do you think that the competition will stay in 10% of the market? 3. Should IG produce plastic rings as soon as possible? YES!! IG should adopt new technology as soon as feasible for branding and technological reasons. 4. What price point should Industrial Grinders sell its steel rings, and when should it go to that price point? The competition is selling plastic rings, which last 4 times as long, at $320 per 100, which is the same price as IG's steel rings. Wouldn't the customer expect the price to be $80? Would this make economic/financial sense to price the steel rings at $80? 5. Should IG hire the "cheap" German Labor over the summer to produce unfinished steel rings? The Germans are available at a 30% discount to normal wages. Does it make economic sense to hire the Germans to convert the specialized steel to finished goods