Question
Case study is Starbucks going global fast Q1. Provide a situational analysis report of Starbucks and discuss its value propositions, core brand values and buyer
Case study is Starbucks going global fast
Q1. Provide a situational analysis report of Starbucks and discuss its value propositions, core brand values and buyer behaviour.
Q2. Provide an analysis of the micro-environment of Starbucks (the company, suppliers, intermediaries, relevant publics, customers, and competitors)
Q3. Provide an analysis of the macro environment of Starbucks (the political, economic, social, technological, legal, and environmental (PESTLE) forces to establish their impacts on the company's strategies/capabilities to serve its target markets.
Q4. Provide an analysis of the industry Starbucks is situated in using Porter's Five Forces Model.
Q5. Provide a SWOT analysis for Starbucks as well as suggest appropriate strategies to overcome weaknesses and defend the company from threats.
Q6. Summarise key findings based on your analysis of your SWOT.
Note: Include relevant references and provide reference list in APA 7th style.
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