CASE STUDY: Jollibee Foods Corporation closed down a branch of its fast-food chain in Bonifacio Global City for three days, after a viral video tweet showing that a deep fried towel had been served to a customer instead of fried chicken. Because of this, sales of Jollibee gone down and another fast food chain take advantage of the situation by introducing BTS meals or a meal influenced by a band in Korea having purple color. The same is a collectible item for fans and the sales of the company drastically increased. If you are the general manager of Jollibee food corporation, based on the deep fried towel incident, How would you address the problem? 1. Formulate a strategy.