Case study

Kieran and Bella have received a grant from the government to help them establish their small catering business, Fantastic food. In the area they live and do business there is a widerange of ethnic groups, including Vietnamese, Chinese, Italian and Chilean. They would like to target festivals and special religious days as occasions on which they could be employed to cater. The grant will be enable Kieran and Bella to undertake a three-month marketing campaign, part of which will involve a market research phase to ensure they understand the diversity of the area they live in, particularly the needs of these potential client groups.

Questions:

1. Identify the information that Kieran and Bella need to gather regarding this diverse community. What are strategies would be most effective in gathering this information.

2.The way treating people at work is not just a matter of individual choice but is governed by organisational and government rules and regulations. Explain why.

3.Use the internet to research one anti- discrimination law in an Australian state or territory. Summarise the main issues of the law and explain how this law impact on the behaviour of the workplace.

4.. Explain your understanding of the importance of using inclusive language in the workplace.