CASE STUDY: LITI'LE ITALY Little Italy started as a business in a small Vespa van with an old 19605 'pull lever' espresso machine at a village railway station in 2004. It provided hot drinks and freshly baked breakfast snacks to commuters. Norwegian born Cathrine stood outside the station daily in snow, sleet, wind and rain. After a year of being exposed to the elements, Little Italy Espresso Bar moved inside the newly refurbished station and, from humble beginnings, they now have four branches on the Chiltem line and a permanent coffee shop in the heart of the village where it all began. Their culture is simple; fun, fast and friendly with a belief that you can't be successful by just making good coffee it's all about the people. The Norwegian-born couple like to lead from the front and also involve customers in publishing their free magazine, created inhouse by staff. Local businesses and customers feature throughout. 1. What are the features that make businesses successful? 2. In which sector does the business belong? 3. What do you think are the aims and objectives of Little Italy? 4. How important are their stakeholders to the success of the business? 5. List Little Italy's stakeholders