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Case study : MACY'S DEPARTMENT STORE REPOSITIONING Consider Macy's from 2005-2011 to answer the questions. 1) what alternatives do Macy's need to change parts of

Case study: MACY'S DEPARTMENT STORE REPOSITIONING

Consider Macy's from 2005-2011 to answer the questions.

1) what alternatives do Macy's need to change parts of its strategy to remain competitive? (list the pro and cons)

2) What will be your recommendation between the different alternatives that you give?

3) What will be your action plan for this alternative?

4) What will be your contingency plan?

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