Case Study :

Mark Cuban Cost Plus Drug Company: Disrupting the Prescription Drug Market

Describe the business model and mission of MCCPDC

Discuss how MCCPDC used disruption as a growth strategy.

What strategies were used by MCCPDC to disrupt the prescription drug market?

What are the challenges and opportunities for MCCPDC

What lies ahead for MCCPDC$?$

Reflect on the article Value$-$Based Competition", how would MCCPDC fit within this concept?

In these comprehensive cases you will answer questions that may have multiple parts. In your paper, show the question first, then your answer. These questions will require you to analyze, discuss and evaluate, and make recommendations.