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Case study: Mia Corporation is a multinational conglomerate operating in various industries, including consumer electronics. The company's consumer electronics division is facing challenges, particularly with
Case study: Mia Corporation is a multinational conglomerate operating in various industries, including consumer electronics. The company's consumer electronics division is facing challenges, particularly with one of its product segments, which has been consistently unprofitable for the past few years. The segment manufactures lowend smartphones, which have faced stiff competition from other manufacturers offering similar products at lower prices.
The lowend smartphone segment has been unprofitable, with losses totaling $ million annually. Despite efforts to reduce costs and improve efficiency, the segment has failed to generate profits and is not expected to do so in the foreseeable future.
The company management team believe that shutting down the smartphone segment may lead to job losses, affect employee morale, and impact the company's overall reputation. In addition, the lowend smartphones, despite being unprofitable, are part of the company's portfolio of products. These products may have strategic value, such as attracting entrylevel customers and complementing the company's higherend products. Losing this portfolio may affect the company's competitiveness in the market.
Please provide feedback and recommendations for the management team of Mia corporation.
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