Question
Case study of Harley-Davidson Community Question 1 Do you believe brand communities like Harley-Davidson result in greater involvement with the brand? Question 2 What elements
Case study of Harley-Davidson Community
Question 1 Do you believe brand communities like Harley-Davidson result in greater involvement with the brand? Question 2 What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders? Question 3 Should Harley-Davidson get more involved in the ride or would that dilute the ride's meaning to the participants? Question 4 In addition to experiences such as the Posse Ride, what other ways could Harley increase involvement in the brand?
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Accounting Information Systems
Authors: James Hall
9th Edition
1305465113, 9781305465114
