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Case study on: Is Yoox's strategy a little farfetched? 1. Could the business model of the main YNAP brand be changed or improved? 2. If

Case study on: Is Yoox's strategy a little farfetched?

1. Could the business model of the main YNAP brand be changed or improved?

2. If Nordstrom and Bonobos made a move into the luxury market, what could companies like YNAP or Farfetch do to resist them?

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