Case study: Pacific Rim Distributors Product: craft beer Pacific Rim Distributors was created in 2016 to take advantage of opportunities in Asia-Pacific markets. Breweries in Canada make high-quality beer, but needed the backing of Pacific Rim Distributors to bring it to market in this part of the world. Since the new Asia-Pacific region trade agreement came into effect, Senez has scouted potential markets in member countries. Pacific Rim Distributors had never considered exporting Canadian craft beer to Vietnam, for instance, but the CPTPP puts this option on the table. He expects Pacific Rim Distributors to export Canadian craft beer to Malaysia starting in July. Senez attributes some of Pacific Rim Distributors' rapid success to support and guidance from Canada's Trade Commissioner Service. ""The trade commissioner literally sat in on every single meeting we had in Taiwan,"" Senez says. ""The meetings focused on finalizing a deal to have convenience-store chain 7-Eleven distribute our clients' craft beers."" Pacific Rim Distributors will continue to surf the craft-beer wave and bring the best brew to beachfront resorts in Singapore and beyond. (Source: Adapted from Trade Commissioner Service, 2019) You are an employee/researcher at Pacific Rim Distributors and might be assigned to conduct a research on exporting craft beer to Singapore. a) Discuss the important considerations for international trade, specifically in this case, for exporting craft beer to Singpapre. (2 marks: general 0.4 marks, applying the case study 1.6 marks) b) Discuss how you can use international trade research to help strategic planning for Pacific Rim Distributors. (1.5 marks: general 0.3 marks, applying the case study 1.2 marks) c) Provide at least 5 sources for international trade research for Canadian companies such as Pacific Rim Distributors (list the sources we discussed in class and explain the data and information they provide) (3.5 marks: 0.7 marks for just the list, 2.8 marks for explanation) Case study: Pacific Rim Distributors Product: craft beer Pacific Rim Distributors was created in 2016 to take advantage of opportunities in Asia-Pacific markets. Breweries in Canada make high-quality beer, but needed the backing of Pacific Rim Distributors to bring it to market in this part of the world. Since the new Asia-Pacific region trade agreement came into effect, Senez has scouted potential markets in member countries. Pacific Rim Distributors had never considered exporting Canadian craft beer to Vietnam, for instance, but the CPTPP puts this option on the table. He expects Pacific Rim Distributors to export Canadian craft beer to Malaysia starting in July. Senez attributes some of Pacific Rim Distributors' rapid success to support and guidance from Canada's Trade Commissioner Service. ""The trade commissioner literally sat in on every single meeting we had in Taiwan,"" Senez says. ""The meetings focused on finalizing a deal to have convenience-store chain 7-Eleven distribute our clients' craft beers."" Pacific Rim Distributors will continue to surf the craft-beer wave and bring the best brew to beachfront resorts in Singapore and beyond. (Source: Adapted from Trade Commissioner Service, 2019) You are an employee/researcher at Pacific Rim Distributors and might be assigned to conduct a research on exporting craft beer to Singapore. a) Discuss the important considerations for international trade, specifically in this case, for exporting craft beer to Singpapre. (2 marks: general 0.4 marks, applying the case study 1.6 marks) b) Discuss how you can use international trade research to help strategic planning for Pacific Rim Distributors. (1.5 marks: general 0.3 marks, applying the case study 1.2 marks) c) Provide at least 5 sources for international trade research for Canadian companies such as Pacific Rim Distributors (list the sources we discussed in class and explain the data and information they provide) (3.5 marks: 0.7 marks for just the list, 2.8 marks for explanation)
