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Case study: Prado Prado was founded in 2001 at Anaheim, California. The brand name was inspired by the 2001 Hollywood rom-com Serendipity where its namesake
Case study: Prado Prado was founded in 2001 at Anaheim, California. The brand name was inspired by the 2001 Hollywood rom-com Serendipity where its namesake hand wallet played a pivotal role in the fi
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
